The Poultry Product Consumer Market is Undergoing a New Round of Reform

 
       As the world's chicken fast food chain giant, McDonald's, KFC because its scale great, far-reaching impact on the global market was once considered invincible, the McDonald's reason to make such a move behind must have its deep-seated reasons. China Brand Research Institute of food and beverage industry researcher Zhu Danpeng believes that the number of stores to increase the number of McDonald's stores, the background is the global economic downturn, rising unemployment rate led to decline in consumer spending, there is a reason for the sales strategy, meal spectrum strategy and other issues, the need to improve. In fact, with the acceleration of the process of global integration and emerging market consumers are gradually mature, McDonald's, Kentucky Fried chicken as the representative of the giant retail business is difficult to replicate the past that a hamburger to fight the world, so the experience has been a new challenge. In the past few years, in addition to poor operating performance of McDonald's, KFC has also closed hundreds of chain stores in the U.S. market, look to the global market, the dominant position of these chains are being more and more impact, the consumer market of poultry products is also experiencing a new round of change. Domestic poultry products to accelerate the development of the consumer market.
   
      Our country has the fine tradition of the consumption of poultry products, chicken, roast chicken, chicken, duck, duck, salted duck, brine geese, wind geese over the years together straight is poultry food in the minds of people. However, due to the existence of the original production process of these products, product consumption by region, such as the limitations of eating habits and other natural weaknesses, it is difficult to become the mainstream market products and best-selling products. With KFC, McDonald's and other foreign fast food into China to accelerate the pace of traditional poultry product consumption has been seriously affected, foreign fast food business norms, product standards, product safety and health characteristics of the rapid occupation of the consumer market, which forced domestic enterprises to accelerate the pace of product production and sales model innovation. In Feixi mother chicken soup "as the signature dishes of fellow chicken has in Anhui opened more than 300 straight battalion chain stores, throughout the province's cities and counties, and has begun to the East China market, radiation, more stores in the opened one after another in. In addition, week coot, Huang duck and other well-known brands such as also in the country opened stores, products are generally welcomed by consumers, product market share steadily, its business model is recognized by the market.